UP Myofascial Therapy

Role: Branding, Logo Design, Website Design & Development, Copy-editing

Special Features: 5 pages, Appointment Booking Integration, PDF Forms, Google Forms, and Therapy Client Education Page

The Project:

Teresa, of UP Myofascial Therapy, is a passionate myofascial therapist and business owner in Houghton, Michigan.  She reached out to me because she wanted to grow her business and educate her clients.  She wanted to streamline her business by going paperless and cleanup her clunky appointment process. Most importantly she wanted to give her clients easy to navigate access online with information to further their therapy at home.

We discussed her goals and ways a new website would make a difference for her.  Her branding was okay, but it really needed a refresh. I put together 2 different color palettes for her to choose from. With her input we created a logo and favicon to uniquely identify her business. Although Teresa works in the chiropractic / massage therapy field she wanted to avoid any imagery that had to do with hands, feet, or the spine. Knowing her love for her hometown in the beautiful upper peninsula of Michigan I decided to highlight the Keweenaw Peninsula in her logo.  Her favicon is a play on how myofascial therapy is often the missing puzzle piece to the healing journey her clients are on.

With branding in place we were able to begin the website project.  We worked together over a few weeks to fully create Teresa’s content and website.  We updated her branding and talked together about how she wanted to step into her market.  Her new website feels totally authentic and most importantly, it does all the things she needs it to do – both now and as her business grows.  Her clients are able to quickly book appointments online and submit their new patient paperwork all in a couple quick clicks online. When their appointments wrap up Teresa is able to point her clients to her Education page which includes her Post Therapy Goals reference guide encouraging them to continue therapy at home.  Our favorite focus of her website is the extensive video library offering her clients easy access to stretching exercises and more educational resources they can dive right into on her website.

Teresa is excited about her new website, proudly using it to market her business in a big way.  She’s seen a 30% increase in appointments booked each week due to the ease of scheduling online.  Recently she was recognized by a prestigious chiropractor in the field and earned an out of state referral who was able to easily check her out online.  I’m so excited to play a role in her continued success!

Ready to be my next success story? Click here and let’s get the ball rolling!